The internet provides us with more information about consumers than we ever knew before.

Almost everything the 13million Australians do online, is tracked and analysed by statistical companies like Neilsen and Jupiter. Many of the tools used by internet research companies to research market behaviour are available to anyone and some of them are even free.

Google's free keyword tool allows you view the top 150 phrases people use to find your product or service. It shows you;

• What search phrases people use the most
• The level of competition & even
• Other phrases people use to find your product & services

Whilst this is great staring point it does not show how they customers will react to your specific offer or even which phrases are made by people looking to buy as opposed to just gathering information.

To achieve this you will need to setup a Pay Per Click Campaign like
Google Adwords