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What Makes Customers Click!
What Makes Customers Click!
Split Test Marketing
When people search on a product or service Google displays businesses ads that specifically relate to this search. These ads appear on the top and right of the search results - often referred to as Sponsored Links.
Google allows you to run 2 or more ads and show them equally, so you can split test different
- Messages, slogans
- Features of your product /service
- Offers for your product and evenl
- Different landing pages
Split Test Different Landing Pages
Landing page is simply a term given to which page on your website your customer arrives at from your ad.
Adwords allows you to assign different landing pages for each of your ads.
This allows you test the full details of your offer. You can apply the same principle of split testing on landing pages and see which offer produces the best response.
Imagine being able to apply this knowledge to your other marketing efforts like direct mail, print or even TV. Not only will you save money you are guaranteed to make more sales.
Adwords allows you to assign different landing pages for each of your ads.
This allows you test the full details of your offer. You can apply the same principle of split testing on landing pages and see which offer produces the best response.
Imagine being able to apply this knowledge to your other marketing efforts like direct mail, print or even TV. Not only will you save money you are guaranteed to make more sales.
But there is a lot more to power to split testing than just comparing 2 different landings pages.
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marketing solutions to drive new leads and customers to you.
marketing solutions to drive new leads and customers to you.