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What Makes Customers Click!
What Makes Customers Click!
Power Of Factors
If you apply the principle of split testing to all facets of the sales funnel you receive a multiplying effect.
For a typical direct mailout the sales funnel might be like this - A portion will
- Open the mail - & then a potion will
- Read the copy - & then a portion will
- Consider the offer - & then a portion will
- Act
Eventually number of people that buy is small percentage of the people that received the mail out.
Now imagine you were able to improve each stage of the sales funnel by 15% through split testing;
1) Different headings with same copy & offer
2) Different copy with the best heading & same offer
3) Different offer with the best heading & best copy
2) Different copy with the best heading & same offer
3) Different offer with the best heading & best copy
What would be the increase in sales? - 15% More Sales?
How about 100% more sales. Why not 15% the reason is because of the compounding effect of improving each stage of the funnel process.
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marketing solutions to drive new leads and customers to you.
marketing solutions to drive new leads and customers to you.