But how does this set us apart from our competitors?

Internet marketing is a relatively new game, basically only coming into prominence since 2001 with the boom of Google and in particular its adwords product.

Since then, given the massive potential, online marketing businesses have been popping up everywhere.

Web Designers, Internet Providers, plumbers, you name it, have learnt the techniques of adwords & search engine optimisation and started promoting themselves as adwords professionals and the next big thing in internet marketing.

Whilst there are a lot of skills in setting up an adword campaign and I am not disputing many of these companies do an admirable job for their clients. But adwords is not everything in web marketing it is simply one strategy, a very good strategy mind you, but only one strategy for promoting your business online.

FunnelWeb Background

What sets us apart from many of our competitors is, that we come from a background in marketing. First as a Sales & Marketing Manager for a number of major travel companies and later as a Marketing Consultant for a range of clients.

For over 15 years I developed strategies for promoting businesses through such traditional advertising media as;
* Direct mail
* Brochures & Catalogues
* Press Advertising
* Radio & Tv
* Relationship Marketing

About 6 years ago I was assisting a client to develop their new Web site. Whilst we were very happy with the final product, I wanted to know what we could do to promote it in the search engine, so I asked the web design company.

"How do we now promote our site so we come up first in search engines."
The answer was quite unexpected at the time -
"Not sure we only design web sites"

So I began researching how to optimise a site for search engine and started applying these concepts to my client's Web site. In a few weeks their Web site started to attract new business, a lot of new business. (Note it was a lot easier back then to optimise your Web site for a higher ranking just select a few well chosen meta tags and boom your were up there)

Whilst a lot has changed since then the concepts of promoting your Web site for a higher ranking is much the same. Do what Google and the other search engines want you to do and you can achieve a high ranking.

Over the following years I applied these and other internet marketing concepts on my other client's sites and began to fall in love with internet marketing.

No - Not because I am became an internet geek but because everything you can do with traditional advertising, you can do online, but so much better.

Problem With Traditional Advertising

The main problem with traditional advertising is that it takes a lot of time and money to setup a campaign and if it does not work, well you just have to write it off as "good for branding."

Having first started my career as accountant that never sat well with me. I always believed that marketing should be accountable. If advertising cost X and your profit margin is Y then you need to make enough sales/profit margin to at least cover the costs in advertising and preferably a lot more.

The challenge with marketing is that it is not an exact science, as you are dealing with people and people react differently to different situations.

So to market well you need a unique blend of
* Market Research,
* Understanding of you business and its unique selling proposition
* Understand the psychology of people
* Technical know how
* Creativity so you stand out from crowd
* Timing - knowing when people are most likely to react
and if you do not get the mix right well, your advertising and a lot of money is wasted.

With internet marketing though, not only do you have a lot more tools for to find the right mix in the first place but if you do not strike the optimum message on the first attempt (which you almost never do) you can alter your approach on the fly.

Try to do that with TV or Direct Mail campaign once it has gone you can't change it until next time, if there will be a next time!

With internet marketing you can also split test two or more messages at the same time. You can then review these results to pick the better performing ad, thus continually improving your results.

Monitor Marketing Result

Which brings me to the other reason why I love internet marketing - Results

With traditional advertising it is often difficult to know exactly how many sales a promotion has generated. particularly if you are running a number of promotions at one time.

But with internet marketing you can track visitors right to the point of sale and at anytime easily report on the results.

So it is much easier to know if how well your internet marketing campaign is working

FunnelWeb - Internet Marketing Services

FunnelWeb provides a full range of services to market and promote your business on the internet. What ever your marketing needs are now or in the future we will assist you to achieve the best possible results.

We are not a web design company , however we will happily work with your existing web designer or recommend another web designer if you prefer.